Kanye West told the crowd at the Brooklyn stop on his Yeezus Tour that “I signed my deal a week and a half ago.” No one really knew who Kanye West was talking about during the fiery tirade, but on the 25th of November 25,
he sat down in a radio interview to explain.
Kanye confirmed that he’s ending his longheld partnership with Nike to ink a deal with shoe rival Adidas. Why would ‘Ye leave a relationship that spawned such creations as the Air Yeezys? Well, it’s all about Baby North.
While he sarcastically thanked the shoe giant for giving him a “bigger sandbox to play in” in the form of two collections, the Yeezus rapper said Nike never offered him royalties.
“The old me might have taken this Nike deal because I just love Nike so much, blah, blah, blah,” he said, “But the new me with a daughter takes the Adidas deal because I have royalties and I have to provide for my daughter.”
And besides the financial aspect, he said he wants a company that will appreciate his fashion sense and his status as “the Tupac of product.”
“I’m going to be the first hip-hop designer, and because of that I’mma be bigger than Wal-Mart.”
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